Maldives Ratings

Nielsen is not exactly a household name in the Maldives. Elaine learned in one of the management sessions that they try to measure audience by embedding a question in the programming that requires viewers to send an SMS, or a text response via cellphone. They can tell where the phones are, so then they can make a rough determination about how many people are watching or listening and where they are. Audience research is an entirely new idea here.