Strategic Communication

There are similarities between Maldives' President Mohamed Nasheed and American President Barack Obama. Both have placed a high priority on open government and both have had difficulty making it a reality. They also face strong political opposition that is determined to block every move. Like Obama, Nasheed has a good reputation abroad but struggles to make progress on the domestic front.The Maldives' president's office co-sponsored my visit here to strengthen the civil society with training in public relations for key government officials. The training for the lower-level communications officers was a smashing success, but it hasn't been easy to get the higher-ups to buy in. A morning session for deputy ministers drew 16 enthusiastic participants. I was delighted to see a few very talented former journalists now working on the government side. The afternoon brought ten officials at the level of state minister. The total for each session should have been closer to 30, but I welcome the chance to work with anyone who's willing to listen.
The sessions were held in a stately room of the Muleeage, the president's official residence and followed by the most delicious tea I've ever tasted!
This was the second time we attempted the higher level training. the first session last week was rescheduled due to poor attendance and bad weather. Too bad, because the president himself was in town to possibly make an appearance. Now he's on a state visit to Australia. Even without the presidential cameo appearance, I don't undertand the psychology of people not showing up.
Imagine that you're invited to the White House for a training session on open government, a goal that is endorsed by the president himself. And then you decide you just don't feel like going. And these are the people on Nasheed's side!