Michele Bachmann is a rising star in American politics but she made a rookie talent mistake when she delivered the Tea Party response to President Obama's State of the Union address.
Check out the video on CNN.com. Notice that Bachmann is not looking into her camera and not talking to the camera as if it were a person. I'm told that she looked at a second camera that was recording her speech for a Tea Party group, instead of the main camera that was broadcasting her live performance. Notice how the lack of eye contact makes the overall impression kind of creepy. Bottom line: Viewers will judge your credibility by your eye contact. Be sure you adjust your studio conditions to give you a comfortable line of sight with the viewers and, obviously, know which camera is on!
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